Revving up the road ahead: announcing our partnership with Harley-Davidson®

Today, I'm thrilled to share with you the news of a ground-breaking collaboration that epitomises our commitment to innovation - our partnership with Harley-Davidson® to introduce the next generation of co-brand credit card programs. Together, we are launching two reward-based credit cards tailored to cater to the vibrant community of Harley-Davidson® enthusiasts across Europe.

The Harley-Davidson® Credit Card program is designed to ignite the passion of over half-a-million Harley-Davidson® owners, as well as the millions of dedicated brand enthusiasts who share a love for the open road.

At Tymit we couldn’t be prouder to see this long-held ambition come to fruition, or more excited about what this means for the future of a corner of the financial services industry that has been so untouched by innovation.

Pioneering the co-brand credit card of the future

As pioneers in the field of co-brand credit cards, we're proud to unveil a product that transcends traditional boundaries and sets a new standard for customer engagement and merchant empowerment.

Our next-gen cobrand credit card program is more than just a financial product; it's a seamless integration of cutting-edge technology, customised branding, and tailored rewards designed to elevate the shopping experience for Harley-Davidson® enthusiasts across the UK and Europe.

So, what sets the co-brand credit card of the future apart from the rest?

With the introduction of the H-D® Ultra Card and the H-D® Classic Card, we are offering compelling benefits and rewards to enhance the financial journey of brand aficionados while creating long-lasting value for Harley-Davidson®.

• 0% instalments embedded in the product: Our co-brand credit card comes equipped with 0% instalments built into the product, making for an enhanced shopping experience that will drive uptake and boost sales for Harley-Davidson®. Instant issuance in store or online makes the onboarding process fast and frictionless. There’s no clunky cross-selling, just a moment of pure customer delight as cardholders purchase at 3 month’s interest free.

• Tailored rewards that matter: Gone are the days of generic rewards that fail to inspire. With our co-brand credit card program, cardholders can enjoy a range of customised rewards tailored specifically to their needs and preferences. From exclusive offers on Harley-Davidson® merchandise to unique benefits like free tyre insurance, our rewards program goes above and beyond to enhance the value proposition for the end user while driving incremental sales. On top of this, every purchase, regardless of where it's made, will contribute to a user’s H-D® Freedom Rewards tally, ensuring that loyalty is rewarded with every transaction – and that customers keep coming back for more.

• Customised branding and content: We understand the power of brand identity in driving customer engagement. That's why our co-brand credit card is meticulously designed to reflect the essence of Harley-Davidson®, speaking directly to customers in a language they understand and resonate with. By infusing the product with customised branding and content, we’ll be able to foster deeper connections and drive greater loyalty among Harley-Davidson® enthusiasts. That’s why we’ve developed a dedicated mobile app specifically for Harley-Davidson® cardholders. But we don’t think of it as just an app - it's a portal that aligns with the rider’s journey, granting the freedom to earn and redeem rewards seamlessly. It's a tool that amplifies the brand, designed to resonate with the spirit of adventure that Harley-Davidson® embodies.

• An elevated brand experience: Our co-brand credit cards seamlessly integrate with the Harley-Davidson® brand experience, adding value at every touchpoint along the customer journey. Whether it's selecting a personalised Harley engine sound for the mobile app or accessing exclusive Harley-Davidson® content and experiences, our co-brand program enhances the overall brand experience for customers while deepening engagement and loyalty. Whether it's cruising the streets of London or exploring the picturesque roads of the French Riviera, these credit cards and accompanying app will allow users to proudly carry the iconic Harley-Davidson® brand in their phones and wallets, bridging the gap between their passion and their finances while keeping them immersed in the world they love.

The road ahead

As we embark on this exciting journey with Harley-Davidson®, we're not just reimagining the co-brand credit card; we're reshaping the future of branded financial services. By prioritising customer engagement, merchant empowerment, and technological innovation, we're setting a new standard for what's possible in the world of cobrand partnerships.

From where I sit, this partnership is a showcase, not just of all we've accomplished with Harley-Davidson® so far, but of what’s possible: it points to what we can achieve with brands looking to disrupt the market and create their own bespoke financial products.

So to our partners at Harley-Davidson®, I say thank you for coming along for the ride. And to iconic brands eager to forge deeper connections with their customers, I invite you to join us on the road ahead.

Martin Magnone  

Co-founder and CEO Tymit