Tymit Blog | Tymit's posts about news

Find out about the launch of our revolutionary, fee-free instalment Visa credit card

Tymit has launched! 🚀

Tymit Team

![p1_2_phones_card.png](https://cdn.tymit.com/media/p1_2_phones_card_d2481f8987.png)


We're delighted to announce the launch of our revolutionary, fee-free instalment
Visa credit card. Built to provide a rich, mobile app experience, the new card
addresses the lack of transparency and control involved with traditional credit
cards.

The Tymit card allows customers to plan their spending, see the true total cost of any
transaction, and avoid unnecessary interest by spreading the cost of purchases over
3, 6, 12 or 24 months.
 
Interest is only calculated and applied to instalment transactions rather than the whole
balance, saving customers a significant amount of money versus traditional
credit cards. Purchases that are not put on an instalment plan default to be
due in full the next month, with no interest charges or fees. 

Over 53 million merchants worldwide accept Visa, Tymit Visa credit cardholders will
have the option to pay in instalments at point of sale at any of these
locations where Visa is accepted – enhancing the familiar Visa shopping
experience. 

The Tymit app gives customers complete control and transparency over their repayments, so they can plan purchases around their monthly budget. As soon as a transaction
is made, an interest-bearing repayment schedule can be selected and easily
adjusted. Using a built-in calculator function, customers can also simulate
future purchases, gaining a clear understanding of the total interest that
would be due.

The app also provides a wealth of data and features to help customers manage their finances. Real-time spending notifications, automatic purchase categorisation and
reporting, transaction location maps and customer service chat can all be
accessed from within a simple interface. 

Advanced fraud protection is also included in the package: customers can block their card from within the mobile app, while advanced fraud prevention features use signals
such as phone location to determine if your card could have been stolen. 

 **Tymit co-founder and CEO, Martin Magnone, said: **

“Traditional credit cards haven’t really changed in decades. The big banksrely on old technology, and because they’ve had a monopoly for so long, they haven’t given a lot of thought to providing a great user experience. You see this in the usability of their websites and apps, but it goes beyond that. 

“Traditional credit cards offer customers almost no control, and that can be dangerous. It’s
virtually impossible to anticipate the total charges when you make a purchase -
you only find out the real cost months later when you review your statements.
And once you have a balance accruing interest, banks provide almost no help in
planning repayments. 

“The Tymit card and mobile app are different. They’ve been designed from the ground up to fit seamlessly together, providing a fast, intuitive interface that puts you in
control and helps you make better decisions about your spending.”

The Tymit Visa credit card is issued by digital financial technology provider Wirecard and can be used anywhere in the world that accepts Visa. It charges no membership fee
or foreign transaction fees, and is backed by cutting edge fraud prevention
technology, so cardholders can buy with confidence at home, abroad and online.

Click  [here](https://go.onelink.me/app/48c9e7fd) to download the IOS app today.



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This week our CFO, [Robustiano Tubio](https://www.linkedin.com/in/robustiano-tubio-1b25441/), talks about persistent debt and how Tymit is preventing customers from falling into this dangerous trap.


## What is persistent debt?

If your credit card debt has attracted more interest, fees and charges than the amount you’ve repaid over the last 18 months, then you are in persistent debt. 

The FCA has put a lot of research into this space, studying 34 million cardholders in the UK over a period of 5 years and surveying more than 40,000 consumers (Credit Card Market Study’s final report in 2016). This research has led to a comprehensive [set of measures](https://www.fca.org.uk/news/press-releases/new-credit-card-rules-introduced-fca) that came into force on 1st March 2018. 

Figures show that customers in persistent debt pay on average around £2.50 in interest and charges for every £1 that they repay of their borrowing. 

The result is that banks and consumer lending companies have few incentives to help these customers get out of debt, simply because they have been very profitable.


## How big is the problem?

The Credit Card Market Study shows that there are a total of 4 million customers (12% of the total outstanding cards) that have shown persistent debt signs and they further break down into the following three categories: 

1. There are 2 million credit cardholders that are in serious or severe arrears. 
2. A further 2 million cardholders have persistent debt issues. 
3. An additional 1.6 million consumers only pay their minimum payments systematically every month and are therefore prone to becoming persistent debt holders. 

The new measures implemented by the FCA are expected to save billions of pounds for millions of customers in the UK, with indicative figures between £310m and £1.3bn a year in lower interest charges.


## What exactly has been done to protect the UK consumer?

The FCA is forcing banks and consumer lenders alike, to offer persistent debt customers [prescriptive steps](https://www.fca.org.uk/publication/documents/help-for-consumers-who-are-in-persistent-credit-card-debt.pdf) to help them clear their credit card balances over time.

18 months into persistent debt: Your credit card provider has to contact you and offer you help. 

27 months into persistent debt: Your card provider needs to send a reminder if they think that you’re still likely to be in persistent debt at 36 months. They’ll look at your pattern of payments to help them decide this.
 
36 months into persistent debt: If you’re still in persistent debt at 36 months, they must contact you again and give you options for increasing payments so that you can repay the balance sooner.
 
Can you guess the easiest way to achieve this? 

Instalments!! We will come back to why this is so relevant…read on. 


## How did the experiment go in practice?

The regulation passed says that if you can’t afford to repay your debt in instalments, your provider must take steps to make sure your fees don’t mount up. This is called ‘forbearance’ and includes things like reducing, waiving or cancelling any interest, fees or charges.

However, the FCA has recently warned credit card firms against the blanket suspension of cards as that could put people into more trouble as opposed to helping them ease the burden. Suspension of credit lines can only be done after a customer has failed to respond to the card issuer’s contact and in cases where there is an objective justification. 

Renowned finance guru Martin Lewis commented ‘Persistent debt letters are a blunt tool... do what's right for you and don't let it stress you' as part of an [article](https://www.moneysavingexpert.com/credit-cards/persistent-debt-help/) published by MoneySavingsExpert. 


## Recent update on the back of the COVID-19 outbreak

Persistent debt rules, which were enforceable from March 2020, have been recently put on hold by the FCA who have announced that customers will have until October 2020 to respond to communication from their card issuer regarding persistent debt. In addition, FCA have placed a blanket ban on any credit card suspension due to persistent debt, before October 2020 to help consumers with their finances, in light of the potential economic downturn of the coronavirus outbreak. 

Commenting on this announcement by the FCA, Eleanor Williams, finance expert at [Moneyfacts.co.uk](https://moneyfacts.co.uk/news/credit-cards/fca-suspends-credit-card-persistent-debt-rules-due-to-concerns-of-covid-19-on-finances/) said: “Those who may have already been finding it difficult to keep up with their minimum credit card payments before the COVID-19 outbreak may find some comfort in the FCA’s decision to suspend its credit card persistent debt rules. If anyone is worried about managing their finances in this difficult time, they should consider speaking with an advisory service and contacting their finance provider to discuss possible solutions to any concerns as early as possible.”


## Tymit prevents you from ever falling into persistent debt

Just like any other regulated credit card issuer, we are following all the latest guidance and rules being published by the FCA. However, as a start-up that only launched our product publicly in December, we wouldn’t see a persistent debt customer for at least another 12 months. 

But we never will, because Tymit customers cannot fall into persistent debt. Why? Because we’ve done away with minimum payments and revolving balances altogether. Every time you use your Tymit card, the app will prompt you to choose a payment plan of 1, 3 (both at 0% APR), 6, 12 or 24 months. As a result, you will always have a plan to repay your total balance, with clear insights on the interest charges if any. No other credit card can offer this!


## The rise of the instalments

A recent study by Kearney has shown a growing appetite for point of sale financing, particularly among younger consumers. the study determined that: 

“More than 60% of Millennials have used point of sale financing arrangements that allow payments in instalments, and of those 42% who have used them more than once. Millennials are also the age group most likely to have used these services at least three times during the past five years. A majority of consumers in Generation X (those aged 39 to 54) have also used these services, with more than one in three (34%) having done so more than once.

Almost six out of 10 (58 %) would use point of sale credit for a purchase over £250, whether or not they could pay the full price up front—including 12% who would use the credit to trade up and buy a more expensive product.

More than one in three consumers (37%) said that when making a £250 purchase they would prefer to buy from a retailer that offered a “buy now, pay later” option. Millennials were most likely to say this, with more than half (51%) saying this would be the case (as did 42% of Generation Z respondents).”

In summary, we have seen it is a growing market, with consumers (particularly younger consumers) getting used to paying in instalments. 

Click [here](https://www.kearney.com/financial-services/article/?/a/credit-uncrunched-why-banks-and-retailers-must-develop-more-pos-credit-services) to read the full report.

## Conclusion

We are yet to see the results of the persistent debt regulation once it is fully enforced, taking into account potential delays there may be with coronavirus. However, initial anecdotal evidence suggests that the easiest way to help customers escape persistent debt is to enter into a separate instalment arrangement (a.k.a. a personal loan). 

In addition, point of sale financing options have been very popular in the recent past taking market share away from traditional revolving credit options like overdrafts and credit cards. 

Consumer market forces are drifting towards instalment options, because they provide more transparency and visibility which in turn provide customers with more control over their finances. We should all embrace that change, to help improve consumer’s financial wellness.  




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Tackling persistent debt

 BIG news: we've got a new investor

Martin Magnone

It’s a big day at Tymit HQ. 😃

We’re excited to announce that a new investor is backing our mission to reinvent the credit card!

## Welcome, VentureFriends 👏
VentureFriends is an early stage VC set up by entrepreneurs. As well as funding 35+ startups to date, they’ve built businesses themselves. So we’ll be able to tap into this experience to help Tymit grow.  And while the exact details of the investment are under wraps for now 🤫, we can say we’re in good company.

The team at VentureFriends have already gotten behind Plum, one of the UK’s leading money management apps, and Belvo, a rising star in banking tech.  We’re chuffed to be added to the VF portfolio alongside two other fintechs making waves. 

Explaining why they chose to back us, VentureFriend’s Co-founder, George Dimopoulos, said: “Tymit brings a new kind of transparency to the industry and empowers users by giving them control over their repayment plan. This ground-breaking flexibility is why we’re Tymit users ourselves and so excited to join them on their journey.”

## Tymit is taking off 🚀
VentureFriends coming on board tops off a string of wins for team Tymit. 🏆

- We’ve **doubled the number of Tymit users** over the past two months, giving thousands more customers the power to plan the way they pay with our super flexible credit card. 
- **Loan balances have doubled too.** Spending is up because more of our customers are feeling the benefit of instalment-based credit that puts them in control. We’re sure charging zero fees also helps. 😉
- And we’ve started prepping for our next phase of growth by **extending our debt lines by £10m,** ready to cover another jump in customer spending. 

But we’re just getting started, and the new investment will really help us kick things into high gear. 

Our CEO, Martin, had this to say: “Having VentureFriends on board will give our mission to reinvent credit a shot in the arm. With their support, we’ll be able to drive growth, reach more customers and show there’s a better alternative to the outdated, unfair credit cards consumers are stuck with today.”

## Staying focused on the mission 🎯

A new backer is big news for any startup. But for team Tymit it all comes back to the mission. 

There are 33m credit card holders in the UK today, and 12m of them are either stuck on a revolving balance or just about managing to make their monthly payments – with no clear way out of debt. 

Hidden fees and interest piled on top of interest make it even harder. It’s no surprise the national credit card debt mountain is almost £60bn. 

This can’t go on. And it won’t, if we have our way. We’re tackling the lack of transparency and control of outdated credit cards head on. 

And with VentureFriend’s support, we can give more people access to credit that is flexible, safe and honest. ✌️


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We have BIG news: we've got a new investor 🎉

Tymit has been recognised as one of the UK's leading scaleups and is joining Tech Nation's Fintech 4.0 cohort. 

Tymit is one of the UK's leading fintech scaleups

We’ve got exciting news – Tymit’s been recognised as one of the UK’s leading scaleups! 🚀

## Joining Fintech 4.0

An all-star panel of judges has chosen us for Tech Nation’s latest fintech programme. Competition was stiff this year, so we're really proud to have made it. 

Tech Nation is a network for ambitious tech entrepreneurs and its mission is to fuel growth. [Fintech 4.0](https://technation.io/programmes/fintech/), which officially launches today, brings together 30 of the best in UK fintech and aims to support them as they scale.

Our CEO, Martin, had this to say:

*"Joining Fintech 4.0 is a huge opportunity for Tymit. We’re growing fast and aiming big, so we’ll be tapping into Tech Nation’s network as we get ready to scale. Being able to learn directly from founders who’ve been there before will be incredibly valuable. We’re proud to be chosen and can’t wait to get started."*

This announcement comes soon after another big win for Team Tymit, having just picked up Innovation of the Year at the [Consumer Credit Awards](https://www.consumercreditawards.co.uk/previous-winners/).

Stay tuned for updates on our journey with Tech Nation. 


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Ready, set, scale: We're part of Fintech 4.0  🚀

The wake of the pandemic has had a significant impact on the travel industry, with many businesses struggling to recover. Inflation and rising cost of living have made it challenging for travellers to plan trips due to financial constraints. However, flexible finance options could provide a solution for both travel merchants and travellers. We explore this in more detail through an infographic.

Travel's recovery: boosting bookings with flexible instalment finance.

The travel sector has faced a turbulent ride since the onset of the coronavirus pandemic. Despite strong demand for travel, inflation and rising cost of living crises have hit recovery efforts. Many travellers are feeling the pinch and so are delaying or cancelling plans due to financial constraints, leaving many businesses in the industry struggling.   

So, what are Travel merchants to do? The emergence of flexible forms of finance could be the solution they are looking for. Let's dig into the details. 


![_19127 B2B - Travel Infographic.jpg](https://cdn.tymit.com/media/19127_B2_B_Travel_Infographic_130554dcfc.jpg)



## Could instalment credit help Travel beat the bookings slump? 

As we've seen in the infographic above, 'pay later' services have proved successful in driving sales in retail and beyond, all simply by allowing customers to spread the cost of their purchases.  

So why haven't Travel merchants embraced this form of payment? They have been priced out by the high fees levelled by BNPL providers. But, with the introduction of responsible, sustainable instalment credit, the sector could see its recovery taking off even quicker. 
 
As our CEO Martin wrote recently, it looks like the time is ripe for [Travel to ride the instalment wave](https://tymit.com/blog/travel-instalment-wave/).  

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Travel’s recovery: poised for takeoff or still stuck on standby? 

Tymit and Visa joined up to expedite the adoption of instalment credit among large financial institutions and merchants in the UK and Europe, empowering them to offer co-branded and white-labelled instalment credit programs powered by Tymit.

Tymit becomes VISA Ready Partner.

We have some incredible news to share! We are delighted to announce our strategic partnership with Visa, a global leader in payment solutions. This exciting collaboration aims to expedite the adoption of instalment credit amongst large financial institutions and merchants in the UK and Europe by enabling them to offer co-branded and white-labelled instalment credit programs powered by Tymit.

As one of the pioneering instalment credit card services, we have already revolutionised the industry by empowering renowned merchants like Frasers Group with Frasers Plus. Building on this  success, our focus now is on providing our expertise to enable co-branded and white-labelled instalment credit programs for large financial institutions and merchants.

This partnership with Visa is a significant milestone for Tymit as we empower financial institutions and merchants to swiftly and cost-effectively bring instalment credit solutions to market. With our proven track record and expertise in instalment credit, we are more than ready to meet the industry's needs by offering innovative co-branded instalment credit cards and white-labelled instalment credit programs.

Tymit's instalment credit solutions offer an attractive alternative to traditional credit card and BNPL programs, specifically tailored to address the evolving payment pain points faced by merchants and consumers. Recent studies have shown that merchants worry about losing control over their customer base, paying excessive fees, lacking adequate affordability checks, and having no protection against fraud, highlighting the market need for forward-thinking financial institutions and merchants.

By collaborating with Tymit, financial institutions and merchants gain access to cutting-edge technology and expertise, allowing them to create co-branded credit card programs with instalment options. This strategic move positions Tymit as a viable option for merchants seeking traditional credit card programs while offering the added advantage of buy now, pay later capabilities (BNPL).

We, at Tymit, are committed to driving innovation and facilitating growth in the instalment credit market. With the backing of Visa's global network and payment expertise, our partnership is set to accelerate the adoption of instalment credit programs.

We are excited to partner with Visa to provide our clients with innovative solutions that address the pressing challenges faced by the industry. This collaboration will empower financial institutions and merchants to meet the changing needs of their customers, offering greater flexibility on card payments while enabling an embedded finance ecosystem.

Stay tuned for more exciting updates as we embark on this incredible journey together!

Thank you all for your continued support.

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Credit Card payments remain a cornerstone in the airline industry, accounting for $977 billion in revenue while offering convenience and crucial data for customer insights.

Navigating the Future of Airline Payments

As we venture into an era of heightened global mobility, the airline industry faces a conundrum. According to a study by Edgar, Dunn & Company, airlines manage an astounding $977 billion in payments annually, from ticket sales to ancillaries and taxes. These transactions incur costs of around $20.3 billion, or 2.2% of the total transaction value. Traditionally, airlines have zeroed in on reducing these overheads, particularly the fees owed to card providers. Yet, as Natasha Ansell of Visa posits, "Looking at only cost is a very limited view." and costs don't fully encapsulate the value inherent in the payments ecosystem.

Credit Cards aren't merely a payment method; they are a multifaceted financial tool. They offer convenience, security, and instant authorisation, all underpinned by consumer trust. Indeed, the payment process through cards seldom deters customers while providing airlines with prompt, reliable payment. This aids immensely in financial planning and boosts overall sales, often through synergies with loyalty programmes.

In the evolving landscape of payments, where alternatives like #BuyNowPayLater schemes are emerging, cards remain resolutely pertinent. They're universal, secure, and, most importantly, they provide a trove of data at every touchpoint of a customer's journey. It is worth noting that there can be as many as 10 touchpoints during a single trip, from booking the flight to in-flight purchases. Each touchpoint offers data, helping businesses understand customer behaviour, thus providing invaluable insights for cross-selling and upselling.

At Tymit, we resonate with this ethos. Our uniquely tailored credit card service extends beyond mere transactional functions, adding layers of value for both consumers and business partners. Consumers relish the flexibility of customising their payments over monthly instalments, a boon for expensive, often unforeseen, travel costs.
On the B2B2C frontier, we offer business partners, many of whom belong to the travel sector, full ownership of customer data, streamlined UX, and complimentary services. This facilitates not just cost-saving but also strategic, data-driven decision-making.

The Modern Airline Retailing program, spearheaded by International Air Transport Association (IATA) and backed by leading global airlines, proposes a shift to a system of “Offers and Orders”. This evolution is designed to parallel modern retail practices, ensuring customers experience a seamless digital journey. The program stands on three pillars: Customer Identification, Retailing with Offers, and Delivery with Orders. These elements are devised to enhance customer experience and simplify complex travel processes.

In the realm of Customer Identification, Tymit's tailored credit services align seamlessly with the proposed industry standards. Our focus on user-friendly identification and contactless transactions based on advanced data and biometrics could be a part of the future where airlines offer a frictionless experience across channels and touchpoints.

When it comes to Retailing with Offers, our platform can help airlines offer more personalised, dynamic pricing and bundled offers, including third-party services. We are a natural fit for the burgeoning New Distribution Capability (NDC) interfaces, which already account for over one in 10 travel agent sales.
Delivery with Orders will transform the often cumbersome travel document system. Here, too, Tymit can play a role by simplifying payment and post-payment processes, especially useful when dealing with travel disruptions or itinerary changes.

Numerous industry leaders have backed this transformative approach. Lufthansa Group airlines, American Airlines, Oman Air, and Air Canada, among others, express strong commitment to this modernisation. They see this as a collaborative effort that benefits not just airlines but also tech partners, setting the stage for an industry-wide technological leap.

At Tymit, we believe that our credit card services are not just a means to an end, but a strategic tool in this significant transition. We're geared up to contribute to the transformation of the airline industry, offering both consumers and our B2B partners tangible value that goes far beyond mere transactional savings. As the landscape shifts toward being more customer-centric, Tymit stands as a value-added partner, ready to enhance and simplify the customer journey in this modern retailing era.

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Navigating the Future of Airline Payments and Modern Retailing.

We are delighted to share some exciting news: Tymit has been officially accredited as an Innovative Small and Medium-sized Enterprise (SME) by the Spanish Government. This prestigious accolade for us signifies a significant milestone in our journey towards reshaping the financial landscape through innovation.

Tymit Recognised as an Innovative SME by the Spanish Government

# A Significant Milestone in Tymit's Innovation Journey in Finance

We are delighted to share some exciting news: Tymit has been officially accredited as an Innovative Small and Medium-sized Enterprise (SME) by the Spanish Government. This prestigious accolade for us signifies a significant milestone in our journey towards reshaping the financial landscape through innovation.

With half of our workforce residing in Spain, mainly on the Design, Tech and Product Development side, we see this enhancement of our secondary hub as the perfect canvas for Tymit to expand our financial services in Europe.

As an Innovative SME, we now proudly display the SME Innovator seal, a symbol of our dedication to pushing the boundaries of what's possible in finance. This seal is valid for three years from the date of the resolution, reflecting our long-term commitment to driving innovation in the industry.

![Innovative SME - Tymit as Pyme Innovadora in Spain](https://cdn.tymit.com/media/pyme_e1802e8887.png)

At Tymit, we've harnessed BNPL innovation to create groundbreaking co-branded instalment credit card programs, set to transform retail payment solutions. Our state-of-the-art product seamlessly integrates with existing payment systems, offering retailers and our larger partners a transparent, cost-effective payment solution that's customised to their specific requirements. Our technology provides real-time data, enabling businesses to gain a deeper understanding of their customers, create targeted promotions, and establish robust loyalty programmes. Supported by stringent security protocols, our platform ensures the utmost transaction security. What's more, our user-friendly and convenient Open Banking technology guarantees a seamless experience for both businesses and customers. Tymit's co-branded instalment credit card program promotes responsible spending, offering flexible payment plans that drive brand loyalty, making it a valuable asset for our partners in the retail industry.

Our journey at Tymit has been marked by innovation, dedication, and the support of our users and partners, which fuels our passion for making finance more accessible and user-friendly. With this award, we are even more committed to delivering cutting-edge solutions and enhancing user experiences. 

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We are proud to announce a strategic partnership with Harley-Davidson®, heralding the introduction of a new credit card program in the UK, with plans for a later European rollout.

Announcing our partnership with Harley-Davidson

Today, I'm thrilled to share with you the news of a ground-breaking collaboration that epitomises our commitment to innovation - our partnership with Harley-Davidson® to introduce the next generation of co-brand credit card programs. Together, we are launching two reward-based credit cards tailored to cater to the vibrant community of Harley-Davidson® enthusiasts across Europe.
 
The **Harley-Davidson® Credit Card** program is designed to ignite the passion of over half-a-million **Harley-Davidson®** owners, as well as the millions of dedicated brand enthusiasts who share a love for the open road. 
 
At Tymit we couldn’t be prouder to see this long-held ambition come to fruition, or more excited about what this means for the future of a corner of the financial services industry that has been so untouched by innovation.

&nbsp;
 
## Pioneering the co-brand credit card of the future
 
As pioneers in the field of co-brand credit cards, we're proud to unveil a product that transcends traditional boundaries and sets a new standard for customer engagement and merchant empowerment.
 
Our next-gen cobrand credit card program is more than just a financial product; it's a seamless integration of cutting-edge technology, customised branding, and tailored rewards designed to elevate the shopping experience for Harley-Davidson® enthusiasts across the UK and Europe.

&nbsp;
 
## So, what sets the co-brand credit card of the future apart from the rest?
 
With the introduction of the H-D® Ultra Card and the H-D® Classic Card, we are offering compelling benefits and rewards to enhance the financial journey of brand aficionados while creating long-lasting value for Harley-Davidson®.
 
-   **0% instalments embedded in the product:** Our co-brand credit card comes equipped with 0% instalments built into the product, making for an enhanced shopping experience that will drive uptake and boost sales for Harley-Davidson®. Instant issuance in store or online makes the onboarding process fast and frictionless. There’s no clunky cross-selling, just a moment of pure customer delight as cardholders purchase at 3 month’s interest free.
 
-   **Tailored rewards that matter**: Gone are the days of generic rewards that fail to inspire. With our co-brand credit card program, cardholders can enjoy a range of customised rewards tailored specifically to their needs and preferences. From exclusive offers on Harley-Davidson® merchandise to unique benefits like free tyre insurance, our rewards program goes above and beyond to enhance the value proposition for the end user while driving incremental sales. On top of this, every purchase, regardless of where it's made, will contribute to a user’s H-D® Freedom Rewards tally, ensuring that loyalty is rewarded with every transaction – and that customers keep coming back for more.  
 
-   **Customised branding and content**: We understand the power of brand identity in driving customer engagement. That's why our co-brand credit card is meticulously designed to reflect the essence of Harley-Davidson®, speaking directly to customers in a language they understand and resonate with. By infusing the product with customised branding and content, we’ll be able to foster deeper connections and drive greater loyalty among Harley-Davidson® enthusiasts. That’s why we’ve developed a dedicated mobile app specifically for Harley-Davidson® cardholders. But we don’t think of it as just an app - it's a portal that aligns with the rider’s journey, granting the freedom to earn and redeem rewards seamlessly. It's a tool that amplifies the brand, designed to resonate with the spirit of adventure that Harley-Davidson® embodies.
 
-   **An elevated brand experience**: Our co-brand credit cards seamlessly integrate with the Harley-Davidson® brand experience, adding value at every touchpoint along the customer journey. Whether it's selecting a personalised Harley engine sound for the mobile app or accessing exclusive Harley-Davidson® content and experiences, our co-brand program enhances the overall brand experience for customers while deepening engagement and loyalty.  Whether it's cruising the streets of London or exploring the picturesque roads of the French Riviera, these credit cards and accompanying app will allow users to proudly carry the iconic Harley-Davidson® brand in their phones and wallets, bridging the gap between their passion and their finances while keeping them immersed in the world they love.
 
 &nbsp;
 
## The road ahead
 
As we embark on this exciting journey with Harley-Davidson®, we're not just reimagining the co-brand credit card; we're reshaping the future of branded financial services. By prioritising customer engagement, merchant empowerment, and technological innovation, we're setting a new standard for what's possible in the world of cobrand partnerships.
 
From where I sit, this partnership is a showcase, not just of all we've accomplished with Harley-Davidson® so far, but of what’s possible: it points to what we can achieve with brands looking to disrupt the market and create their own bespoke financial products.
 
So to our partners at Harley-Davidson®, I say thank you for coming along for the ride. And to iconic brands eager to forge deeper connections with their customers, I invite you to join us on the road ahead.
 
&nbsp;

**Martin Magnone**
&nbsp;

Co-founder and CEO Tymit

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